Encouraged by an increasingly demanding public, the wheels of craft beer started rolling as many brewers focused on striving for different flavors by investigating new techniques and trying various ingredients. By the time that the market cost for brewing utensils also became more affordable, the concept of home-brewing became a reality for many who decided to brew their own custom beers for hosting a party, for own consumption or even to sell.

As the concept of craft beer is also strictly related with sharing and collaboration, many tasting events and brewing competitions were held with the purpose of bringing the community together. Moreover, the whole world of possibilities would soon reach a whole new level as brewers from different brands, with different know-hows and experiences started to work together on limited series collaboration beers, for which curiosity and experimentation knew no limits. The beloved motto “drink less, drink better” was getting more and more adequate, as the smaller beer brands remained on struggling against the industrial production by the giant beer brands.

Boosted up by this whole new public, the appearance of new taprooms and brewpubs was also of a major importance for the connection between independent brewers and public. Indeed, great experiences might be shared after ordering a testing tray comprised by beers of different styles.

With the purpose of consolidating the community in an online bases, it is also relevant to name platforms like BeerAdvocate, RateBeer or Untappd, that largely helped on spreading events, articles and beer ratings, perfectly fitting altogether with the movement. As an example, there are even some taprooms nowadays that present the Untappd ratings on the menu leaflets for each of the varieties available.